• The Locals’ Guide to Visiting Alpine, CA

    The Locals’ Guide to Visiting Alpine, CA,Lili Kim

    You don’t have to go far to get your forest fix in San Diego County—just take the 8 East past El Cajon and gain altitude in the Cuyamaca Mountains and you’ll hit Alpine, a quasi-rural community of 15,000 with sweeping views. Surrounded by national forest land and two reservations and perched at 2,00

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  • Live Like Rufus Wainwright in Laurel Canyon, $2.3M

    Live Like Rufus Wainwright in Laurel Canyon, $2.3M,Philip Ferrato

    Rufus Wainwright, the prolific, free-spirited singer/songwriter/composer has put his home in Laurel Canyon on the market. And it’s exactly what one might expect—a quirky but classic c.1926 Storybook Style cottage in a gated enclave and containing all the standard Storybook details: the library in a

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  • How a Janitorial Company Accidentally Became a Marketing Giant

    How a Janitorial Company Accidentally Became a Marketing Giant,Nicolle Monico

    Buckets. Mops. Eco-friendly spray cleaner. San Diego’s rapidly growing Power Digital Marketing has an unlikely origin story—and it all starts with a janitorial business.  After graduating college, SD native Grayson Lafrenz knew he wanted to become an entrepreneur but sought out real world training b

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  • What to Expect in San Diego Sports This Year

    What to Expect in San Diego Sports This Year,Lili Kim

    As the clock wound down on August 23, 2025, San Diego FC had one thing on their mind: clinching the postseason for their new hometown. It wasn’t a night of dramatic late goals or last-second strikes—it was a steady, controlled run against the Portland Timbers. Snapdragon Stadium roared with the hope

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  • 16 Things to Do in San Diego This Weekend: March 11-15

    16 Things to Do in San Diego This Weekend: March 11-15,Lili Kim

    As winter goes out with a whimper, and spring readies for its time in the sun, spend the weekend canvassing the city’s creative offerings, special events and sports teams. Admire art exhibitions galore, including new shows at Best Practice, Bread & Salt, and the Athenaeum Art Center, all located at

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  • San Diego to solicit bids for two Mission Bay Park properties

    San Diego to solicit bids for two Mission Bay Park properties,Jeff McDonald

    Last summer, San Diego Mayor Todd Gloria asked the City Council to declare three commercial leaseholds in Mission Bay Park as surplus property as a prelude to seeking new leases to revitalize the dated attractions. The idea was rejected by council members and environmentalists alike, and now the cit

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  • An Eichler Reinvented in Thousand Oaks, $2.4M

    An Eichler Reinvented in Thousand Oaks, $2.4M,Philip Ferrato

    Joseph Eichler remains a touchstone in the history of California Modernism, as a visionary developer who built thousands of well-designed, essentially modest dwellings for the classic nuclear family of the 1960s. His brand name was so successful, that it long overshadowed the architects that designe

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  • Average US long-term mortgage rate ticks up to 6%, ending a three-week slide

    Average US long-term mortgage rate ticks up to 6%, ending a three-week slide,Associated Press

    By ALEX VEIGA, AP Business Writer The average long-term U.S. mortgage rate came off its lowest level in three and a half years this week, as bond yields marched higher following a spike in oil prices due to the war with Iran. Related Articles Fuel prices keep soaring in San Diego and will likely hit

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  • Fate of hefty tax on empty second homes now up to San Diego voters

    Fate of hefty tax on empty second homes now up to San Diego voters,Lori Weisberg, Phillip Molnar

    In a near-unanimous decision, the San Diego City Council agreed Tuesday to let voters decide whether a hefty tax should be imposed on thousands of second homes that are sitting empty most of the year. The proposal, which will appear on the June ballot, is a divisive one and drew scores of people on

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  • 17 Things to Do in San Diego This Weekend: March 4-8

    17 Things to Do in San Diego This Weekend: March 4-8,Lili Kim

    If you caught a glimpse of last night’s solar eclipse, consider yourself lucky. But for those who missed it, there is fortunately much more than just blood moons to see this week in San Diego. Sports supporters can cheer on the Mojo and the Gulls, live music fans can catch concerts from Aimee Mann a

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  • Letter disputes legality of Midway Rising environmental analysis

    Letter disputes legality of Midway Rising environmental analysis,Jennifer Van Grove

    A letter sent last week to San Diego leaders asserts that the environmental analysis for the Midway Rising project is legally flawed, and will, if approved, not only lead to additional gridlock in the area but force taxpayers to bear the brunt of infrastructure needs because of the limited scope of

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  • California house hunters can afford only 12% of homes up for sale

    California house hunters can afford only 12% of homes up for sale,Jonathan Lansner

    Here’s another example of the deep lack of affordability in California housing: Just one in eight homes for sale in the state’s six largest metropolitan areas look “affordable” to typical local incomes. My trusty spreadsheet reviewed Zillow statistics on pricing and inventory, comparing a house hunt

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  • The Locals’ Guide to Visiting La Jolla, CA

    The Locals’ Guide to Visiting La Jolla, CA,Lili Kim

    Need help deciding which of La Jolla’s seemingly endless beaches to lay your towel out at today? Each little sandy sliver between the neighborhood’s sea cliffs has its own name and character: the Cove for swimming, Children’s Pool for seal-watching, Wipeout Beach for skim-boarding. Head to La Jolla

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  • California homebuying falls below Great Recession lows

    California homebuying falls below Great Recession lows,Jonathan Lansner

    California’s homebuying collapse is far different than the nation’s sales dip. My trusty spreadsheet looked for clues in 21 years of sales stats from Attom, tracking closed deals for houses and condos, existing and newly constructed. The deep reluctance of house hunters to buy in 2023 and 2025 was c

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  • New cleanup is underway at La Jolla’s ‘Mushroom House,’ but will it be enough?

    New cleanup is underway at La Jolla’s ‘Mushroom House,’ but will it be enough?,Noah Lyons

    An effort to protect a social media marvel and architectural oddity on La Jolla’s Black’s Beach is underway. Whether the cleaning and maintenance serves as a long-term deterrent to vandals and other trespassers remains to be seen. The “Mushroom House,” so nicknamed for its shape, is also known as “B

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  • 6 San Diego Charity Events to Attend in March

    6 San Diego Charity Events to Attend in March,Lili Kim

    Banding Community Together: Three Nonprofits, Three Bands, One Night of Unity and Hope March 3 OUR Arts Foundation, Community Resource Center, and Just in Time for Foster Youth are joining forces to raise money to support the transformative work they’re doing in North County. Banding Community Toget

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  • For the first time since 2022, average US long-term mortgage rate dips below 6%

    For the first time since 2022, average US long-term mortgage rate dips below 6%,Associated Press

    By ALEX VEIGA, AP Business Writer The average long-term U.S. mortgage rate slipped this week below 6% for the first time since late 2022, good news for home shoppers as the spring home-buying season gets rolling. Related Articles SDG&E turned in a much lower profit last year, but still made $563 mil

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  • Who’s better at paying bills — Californians, Texans or Floridians?

    Who’s better at paying bills — Californians, Texans or Floridians?,Jonathan Lansner

    It’s fairly remarkable that, for all the economic challenges that California life can produce – plus a rocky economy in 2025 – Golden Staters still pay bills better than their fellow Americans. That includes Texans and Floridians. One way to track consumer financial stress is eyeballing the New York

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  • Proposed ballot measure that would heavily tax thousands of second homes in San Diego clears critical hurdle

    Proposed ballot measure that would heavily tax thousands of second homes in San Diego clears critical hurdle,Lori Weisberg

    A proposed ballot measure that would impose a hefty tax of as much as $15,000 a year on thousands of empty second homes in San Diego cleared a major hurdle Wednesday when elected leaders agreed to advance it to the full City Council next week. The council’s Rules Committee voted unanimously to move

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  • The Best Things to Do in San Diego: March 2026

    The Best Things to Do in San Diego: March 2026,Lili Kim

    Enjoy a stroll through the Carlsbad Flower Fields, rock out at a Nine Inch Nails concert, watch the San Diego Opera’s newest production, Carmen, and more. Here are all the best things to do this month in San Diego: Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do Photo Credit: A

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